We are assigning your baskets based on sensitivity score and splitting your assortment into 3 parts based on your customers' behaviors. This will help you to know in which items you can do more investment in pricing and competitiveness. "Price Image" will help you to improve your price image and increase customer traffic, "Revenue Drivers" will help you for your cash flow and "Profit Generators" will help you to reach your P&L targets with competitive prices and best price perception